January 30, 2025

The Ultimate Quiet Luxury? Parenthood.

The internet is obsessed with quiet luxury—those unbranded, subtle status symbols that whisper rather than scream: I am better than you, I have more than you. Loro Piana loafers? Vintage Cartier Tank watches? Please. If you’re really looking for the pinnacle of understated wealth, allow me to introduce you to the real flex: having children.

The Cost of Raising a Tiny Human

Think about it—what’s more exclusive than having the time, money, and sheer energy to bring a child into this world and raise them well? You thought a Birkin was expensive? Try funding 18+ years of food, education, and extracurriculars. Private tutors, organic-only diets, and Montessori everything? That’s generational wealth at work, my friend.

And let’s not forget the ultimate luxury tax—maternity leave. Especially the extended kind. How financially comfortable do you need to be to step away from your career for a year, maybe two, solely to focus on child-rearing and then seamlessly return? That’s a flex. Having the freedom to pause your professional trajectory without financial panic? That’s quiet luxury at its finest.

The Ultimate Optimism Play

Then there’s the mental, or dare I say, spiritual side of parenthood. We live in a world where people are anxious about everything—the economy, the environment, the vibe. Yet, some people look at all that uncertainty and think, You know what? Let’s bring a brand-new human into this chaos. That’s not just optimism; that’s an act of rebellion. What says my life is good and we’ll be okay more than deciding to create an entire new person?

The Billionaire Baby Boom

If you need further proof that children are the ultimate status symbol, look no further than the wealthiest people in the world. Jeff Bezos? Four kids. Elon Musk? Twelve. Rupert Murdoch? Six. The Kardashians? Frankly, I’ve lost count. But the trend is clear: if you’ve got serious money, you’re not settling for a modest 2.5 kids. You’re building an empire—literally.

So, next time you see someone pushing a designer stroller or casually discussing their third kid’s trilingual preschool, know this: they’re not just parents. They’re signaling the ultimate quiet luxury. Because nothing whispers I have more resources than you like raising a whole new generation of elite.

And that, my friends, is the real flex.

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